Study on the Influence of Goose Noodle Line on Food Tourism in Dongguan

DOI: https://doi.org/10.62517/jtm.202513501

Author(s)

Zimeng Cui, Haibo Lin*

Affiliation(s)

Guangdong University of Science and Technology, Dongguan, Guangdong, China *Corresponding Author

Abstract

With the deepening integration of culture and tourism, specialty food routes have emerged as a new platform for regional tourism development. This study examines the Dongguan Roast Goose and Rice Noodle Route, analyzing 52,874 review data points through text mining and 911 valid survey responses to empirically explore the impact mechanisms of such routes on tourism economics. The findings reveal that these routes significantly boost tourists 'willingness to spend by connecting time-honored shops with cultural landmarks, driving Dongguan's transformation from an "industrial city" to a "cuisine culture hub." Through K-means clustering analysis, tourists are categorized into three groups: loyalists (42.6%), conservatives (38.1%), and trend-seekers (19.3%), leading to the development of differentiated marketing strategies. The research provides theoretical support and practical references for regional culinary tourism development.

Keywords

Food Tourism; Tourism Economy; Dongguan Roast Goose and Rice Noodles; Cluster Analysis; Local Branding

References

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