Research on Development Strategies of Ice and Snow Sports, Culture and Tourism Industry in Liaoning Province Based on SWOT Analysis

DOI: https://doi.org/10.62517/jtm.202613101

Author(s)

Xu Li, Xianyong Chen*

Affiliation(s)

School of Tourism Management, Shenyang Normal University, Shenyang, Liaoning, China *Corresponding Author

Abstract

Against the backdrop of the continuous booming of the ice and snow economy in the post-Winter Olympics era and the deepening of the "300 million people participating in ice and snow sports" strategy proposed by China, Liaoning Province, leveraging its geographical advantage as a part of the "World Golden Belt for Ice and Snow" and the significant opportunity of hosting the 15th National Winter Games in 2028 (hereinafter referred to as the "15th National Winter Games"), is promoting the ice and snow sports, culture and tourism industry to become a core growth engine for regional economic revitalization. This paper adopts the SWOT analysis method to systematically sort out the development status of Liaoning's ice and snow sports, culture and tourism industry, and proposes a four-dimensional development strategy of "strengthening advantages, making up for shortcomings, seizing opportunities, and preventing threats". It provides theoretical support and practical paths for Liaoning to build a demonstration site for the integration of ice and snow sports, culture and tourism in northern China and achieve the goal of a total scale of 250 billion yuan in the ice and snow industry by 2030.

Keywords

Ice and Snow Sports, Culture and Tourism Industry; SWOT Analysis; Liaoning Province

References

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