Constraints and Optimization of Post-Olympic Ski Tourism Consumption in China

DOI: https://doi.org/10.62517/jtm.202613102

Author(s)

Congshan Zhang*, Yitong Bai

Affiliation(s)

School of Sports Economics and Management, Central University of Finance and Economics, Beijing, China *Corresponding Author

Abstract

The Beijing 2022 Winter Olympics catalyzed a historic surge in China's winter sports participation, yet the industry now faces a "Post-Olympic Paradox" characterized by high initial interest but low consumer loyalty. This study investigates the underlying barriers to sustained consumption, identifying high operational costs and safety concerns as critical structural and intrapersonal constraints. To address these challenges, the paper suggests a multi-dimensional optimization strategy: implementing dynamic pricing to improve affordability, enhancing safety protocols to mitigate psychological barriers, and adopting year-round operational models to ensure long-term industrial viability.

Keywords

Post-Winter Olympics; Ski Tourism; Consumption Constraints; Sports Economics

References

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