A Study on the Shaping Mechanism of Tourists' Attachment Emotion in Cultural Tourism Destinations

DOI: https://doi.org/10.62517/jtm.202613104

Author(s)

Na Wang, Yuanlin Yang*

Affiliation(s)

School of Business Administration, Anhui University of Finance and Economics, Bengbu, Anhui, China *Corresponding Author

Abstract

Under the background of the integration of literature and tourism, people's tourism activities pay more and more attention to the needs of spiritual culture. Local attachment is an emotional connection between individuals and specific places, and the degree of attachment of tourists to cultural places is inseparable from its significance and value. Taking Tongcheng city as an example, combining tourist interviews with online travel notes, this paper constructs a model of tourists' attachment emotion in cultural tourism destinations, and explores the driving mechanism of tourists' attachment emotion in cultural tourism destinations. The research shows that the attachment emotion of tourists in cultural tourism destinations presents three-dimensional structure: emotional attachment, local identity and behavioral attachment; Influenced by the characteristics of cultural resources, tourist experience quality and destination environment characteristics, tourist experience quality plays a core intermediary role in this process; The affective effect of tourists' attachment is embodied in three dimensions: learning, emotion and behavior results, and it follows the theoretical model of "cognitive-affective-connativity" (CAC) as a whole.

Keywords

Local Attachment; Cultural Tourism; Tongcheng City; Tongcheng School

References

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