Embodiment Theory Perspective: Dimension Deconstruction, Scale Development, and Optimization Paths of Tourism Experience Quality

DOI: https://doi.org/10.62517/jtm.202613107

Author(s)

Ban Wu, Weihong Xu*

Affiliation(s)

School of Tourism, Wuhan Business University, Wuhan, Hubei, China *Corresponding Author

Abstract

Against the backdrop of the in-depth development of the experience economy and transformation of tourism demand towards depth and personalization, embodiment theory provides a core perspective to address the “disembodied” dilemma in traditional tourism experience research. The interaction between the body and the environment, as well as the situational interaction of physical and mental presence, have become the key core defining tourism experience quality. This paper integrates empirical research results from diverse scenarios such as immersive tourism and rural tourism, systematically deconstructs the core dimensions and constituent elements of embodied tourism experience quality, constructs and validates a comprehensive evaluation tool encompassing three levels (physical, situational, and emotional) based on standardized scale development processes, and proposes targeted experience optimization strategies combined with the practical characteristics of different tourism scenarios. The research aims to improve the theoretical system of embodied tourism experience and provide a scientific theoretical framework and practical guidance for tourism destinations to accurately meet tourist needs, enhance experience quality, and boost sustainable competitiveness.

Keywords

Embodiment Theory; Tourism Experience Quality; Dimension Deconstruction; Scale Development; Experience Optimization; Diverse Scenarios

References

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