A Study on the Innovation of Immersive Experiences in Guangxi’s Intangible Cultural Heritage Tourism in the Digital Age

DOI: https://doi.org/10.62517/jtm.202613108

Author(s)

Yijing Li, Xinyi Bu, Hong Tang, Suijiang Tai, Xiangrong Zeng, Xiaomei Yang*

Affiliation(s)

GuangXi Vocational Normal University, GuangXi, Nanning, China *Corresponding Author

Abstract

Digital technology is profoundly reshaping the forms of existence and experiential paradigms of intangible cultural heritage, providing a key driving force for the transformation of intangible cultural heritage tourism in ethnic regions from a ‘sightseeing-oriented’ model to an ‘immersive experience-oriented’ one. Taking intangible cultural heritage tourism in Guangxi as its subject, this paper focuses on the core question of ‘how digital technology reconstructs the immersive experience of intangible cultural heritage tourism’. It proposes a four-dimensional model for the immersive experience of such tourism, whilst systematically reviewing digital immersive practices in projects such as Zhuang brocade and bronze drums, and identifying five typical models, including ‘skill revitalisation + interactive design’. The research reveals that whilst Guangxi has achieved sporadic breakthroughs in innovating immersive experiences for intangible cultural heritage, it faces multiple tensions, including the balance between technological adaptation and cultural authenticity, the depth of experience versus the breadth of participation, resource integration versus commercialisation, and regional differences versus the replication of models. Future innovation should adhere to the principle of technological application to preserve cultural authenticity, construct a segmented and progressive experience system, and improve the support system for empowering inheritors, thereby driving Guangxi’s transition from a “region rich in intangible cultural heritage resources” to a “strong destination for intangible cultural heritage tourism”.

Keywords

Digitization; Guangxi Intangible Cultural Heritage; Intangible Cultural Heritage Tourism; Immersive Experience; Living Inheritance

References

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