A Study on the High-Quality Development Strategy of Zhanjiang's Cultural and Tourism Industry

DOI: https://doi.org/10.62517/jtm.202613501

Author(s)

Haiyan Zhao

Affiliation(s)

Business School, Lingnan Normal University, Zhanjiang, China

Abstract

In the context of the country's promotion of the deep integration of culture and tourism, the cultural tourism industry has become a strategic pillar industry for regional economic transformation and upgrading, as well as for stimulating domestic consumption. This paper, based on the current development status and resource advantages of the cultural tourism industry in Zhanjiang, analyzes the pain points of development, and proposes strategies for the high-quality development of the cultural tourism industry in Zhanjiang from six dimensions: resource integration, business model innovation, brand building, industry integration, service upgrading, and institutional and operational support. The aim is to break through the bottlenecks in the development of Zhanjiang's cultural tourism industry, help Zhanjiang build a high-level coastal resort tourism destination, and provide reference and inspiration for the quality development of cultural tourism industries in similar coastal cities in western Guangdong.

Keywords

Zhanjiang City; Cultural Tourism Industry; High-Quality Development; Industry Integration; Coastal Tourism

References

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