Influence of Consumer Behavior on Furniture Design Preference

DOI: https://doi.org/10.62517/jbm.202409106

Author(s)

Yan Wang, Hao Cheng*

Affiliation(s)

Kyungil University, Gyeongsan-si, 38428, Gyeongsangbuk-do, Korea *Corresponding Author

Abstract

Furniture design is a field full of creativity and commercial potential, and the behavior of consumers has a far-reaching impact on this field. The purpose of this study is to explore the influence of consumer behavior on furniture design preference, and predict the furniture market trend and the future development direction of furniture design. The research methods of interview and online questionnaire survey are used. The sampling methods are convenient sampling and random sampling. Combine statistical analysis and identify the correlation between various factors. The results show that consumer behavior, market trends and marketing strategies affect furniture design preferences.

Keywords

Furniture Design; Consumer Behavior; Marketing Strategy; Sustainability; Future Furniture

References

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