Research on the Impact Mechanism of Resarch and Development Investment on Jiangling Automobile New Energy Vehicle Export
DOI: https://doi.org/10.62517/jbm.202609215
Author(s)
Yaqi Yang
Affiliation(s)
School of Economics, Shandong University of Technology, Zibo, Shandong, China,
*Corresponding Author
Abstract
The new energy vehicle industry has fully entered a new phase of rapid dual-driven development fueled by both market forces and technological innovation, where technological barriers have become the decisive factor in determining a company's global competitiveness.This study focuses on the micro-level behavior of new energy vehicle enterprises, using Jiangling Motors as a representative case. Employing case analysis methodology, it collects relevant data from Jiangling Motors and the industry from 2015 to 2023. Against the backdrop of industry context, the study conducts an in-depth examination of the relationship between Jiangling Motors' R&D investment strategy, technological breakthrough directions, and its export performance.Findings reveal that JMC's sustained R&D investment has elevated the technological sophistication and product quality of its new energy vehicles, optimized product performance, enhanced competitiveness in international markets, and driven growth in new energy vehicle exports.Simultaneously, R&D investment has driven breakthroughs in critical areas such as battery technology and intelligent driving, establishing unique technological advantages. Consequently, R&D investment exerts a significant positive impact on Jiangling Motors' new energy vehicle exports. The company should continue to increase R&D investment and maintain technological innovation to further expand its international market presence and enhance its global influence.
Keywords
R&D Investment; New Energy Vehicles; Jiangling Motors; Product Exports
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