Vol. 3 No. 2 (JBM 2026)_Journal of Business and Marketing (ISSN: 3005-5717)-STEMM Institute Press

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Vol. 3 No. 2 (JBM 2026)

Retail Central Bank Digital Currency as an Institutional Medium in Metaverse Governance

Ruikai Gao*, Chenghu Zhang

DOI: https://doi.org/10.62517/jbm.202609201

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Practical Pathways for Talent Cultivation in Vocational Education under the Integration of General and Vocational Education in the Context of the Digital Economy and the Dual Circulation Development Pattern

Jinchen Zhao

DOI: https://doi.org/10.62517/jbm.202609202

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Preliminary Study on Reverse Logistics Model in College Students' Idle Goods Trading

Zishuo Li

DOI: https://doi.org/10.62517/jbm.202609203

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Research on the Mechanism and Dynamic Trade-Offs of the Personal Information Protection Law on Marketing Compliance and Performance of Small and Medium-Sized Internet Enterprises under Digital Economy Governance

Mandi Yang, Zhen Han

DOI: https://doi.org/10.62517/jbm.202609204

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A Study on the Income-Enhancing Effects of Upgrading Agricultural Value Chains in Southwest Border Regions

Qingyue Ye1,2

DOI: https://doi.org/10.62517/jbm.202609205

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A Study on the Policy Support System for the Development of the Intelligent Sanitary Ware Industry in Chaozhou

Aijuan Chen

DOI: https://doi.org/10.62517/jbm.202609206

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A Study on Digital Cognitive Characteristics and Integrated Innovation Behavior of New Agricultural Business Entities

Minglin Zhang1,*, Ya Zhang2

DOI: https://doi.org/10.62517/jbm.202609207

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Research on the Regulation of the Abuse of Market Dominance of the "Haozan Agreement" on the Beike Platform

Yuxi Li

DOI: https://doi.org/10.62517/jbm.202609208

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Research on the Evaluation of the Effectiveness of Digital Transformation in Manufacturing Industries

Siyao Li

DOI: https://doi.org/10.62517/jbm.202609209

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Artificial Intelligence Enhances Business Intelligence in Retail: A Literature Review Based on Customer Behavior Analysis

Yuming Liang

DOI: https://doi.org/10.62517/jbm.202609210

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Can Short Selling Mechanisms Suppress the Risk of Corporate Stock Price Collapse?

Ningyang Sun

DOI: https://doi.org/10.62517/jbm.202609211

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A Study on the Impact of Sugar-Control Health Policy Announcements on the Abnormal Stock Returns of Traditional Sugary Drink Enterprises: Based on the Event Study Methodology

Wingshun Tang

DOI: https://doi.org/10.62517/jbm.202609212

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Can the Introduction of Live Streaming E-Commerce Rescue Distressed Companies: A Case Study of Domestic Brands

Xinhang Wang

DOI: https://doi.org/10.62517/jbm.202609213

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Siemens' Industrial Internet of Things and Digital Twin Pioneers New Pathways for Digital Transformation in Manufacturing

Zihan Xu

DOI: https://doi.org/10.62517/jbm.202609214

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Research on the Impact Mechanism of Resarch and Development Investment on Jiangling Automobile New Energy Vehicle Export

Yaqi Yang

DOI: https://doi.org/10.62517/jbm.202609215

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Research on the Development Problems and Countermeasures of Dongguan's Technology Market

Song Huimin

DOI: https://doi.org/10.62517/jbm.202609216

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Market Survey and Analysis of the Vehicle Safe Market under the Framework of 4V Marketing Theory

Yuyang Xiao, Siyi Ye, Haibo Lin*

DOI: https://doi.org/10.62517/jbm.202609217

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Micro-drama Preferences of Generation Z Tertiary Students in Hangzhou

Wenyi Fan, Jiping Zhang*

DOI: https://doi.org/10.62517/jbm.202609218

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SHEIN’s Strategic Reconfiguration: Fast Fashion in the Age of Sustainability and Agility

Ye Fan1, Xuange Fang2, Dongmei Cao3, Meiyu Fang1,*

DOI: https://doi.org/10.62517/jbm.202609219

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A Phased Study of the Real Estate Market: Based on the Post-Pandemic Context

Junqi Liu1,*, Yucong Hu2, Lin Zhou1

DOI: https://doi.org/10.62517/jbm.202609220

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Financial Risk Prevention and Control for Small and Medium-Sized Foreign Trade Enterprises in China

Lu Lu*

DOI: https://doi.org/10.62517/jbm.202609221

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Digital Addiction and Consumption Decisions from a Behavioral Economics Perspective

Lianjie Ma

DOI: https://doi.org/10.62517/jbm.202609222

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Improving Strategic Implementation by Learning from Huawei's Strategic Decoding Model

Wu Ying1,2,*

DOI: https://doi.org/10.62517/jbm.202609223

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