Market Survey and Analysis of the Vehicle Safe Market under the Framework of 4V Marketing Theory

DOI: https://doi.org/10.62517/jbm.202609217

Author(s)

Yuyang Xiao, Siyi Ye, Haibo Lin*

Affiliation(s)

Guangdong University of Science and Technology, Dongguan, Guangdong, China *Corresponding author

Abstract

In recent years, with the turbulent international situation and growing social instability, public security problems have become increasingly serious in North America. For instance, Canada suffered a particularly serious serial case of vehicle property theft in 2024. Such thefts have driven consumers to seek more effective means to protect their property. Against this backdrop, the vehicle safe industry is facing unique opportunities and challenges. In recent years, the sluggish global economic recovery has weakened market consumption momentum, leading to an overall decline in car sales. Consumers have become more cautious in vehicle purchase and configuration selection, with higher price sensitivity and lower willingness to spend on non-essential goods. As a non-core configuration, the market demand for vehicle safes has been restrained to a certain extent. Meanwhile, economic difficulties have led to a rise in crime rates and frequent property crimes such as theft, intensifying consumers’ concerns about the safety of items in their vehicles. This complex socio-economic environment has brought new opportunities and tests for the development of the vehicle safe industry. Therefore, based on the 4V theory, this paper proposes development paths of variation, versatility, value and vibration for the vehicle safe market: customized boxes to adapt to different models, reinforced anti-theft alloy materials and intelligent fingerprint recognition technology to achieve functional upgrades, so as to accurately activate rigid safety demand in the era of low-desire consumption.

Keywords

Vehicle Safe; 4V; Market Survey; Purchase Intention

References

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