A Phased Study of the Real Estate Market: Based on the Post-Pandemic Context_Vol. 3 No. 2 (JBM 2026)_Journal of Business and Marketing (ISSN: 3005-5717)

Home > Journal of Business and Marketing (ISSN: 3005-5717) > Vol. 3 No. 2 (JBM 2026) >

A Phased Study of the Real Estate Market: Based on the Post-Pandemic Context

DOI: https://doi.org/10.62517/jbm.202609220

Author(s)

Junqi Liu1,*, Yucong Hu2, Lin Zhou1

Affiliation(s)

1Business Management Department, Guangdong Polytechnic Normal University, Guangzhou, Guangdong, China 2School of Civil Engineering and Transportation, South China University of Technology, Guangzhou, Guangdong, China *Corresponding Author

Abstract

This study aims to conduct an in-depth analysis of the phased characteristics of the real estate market in the post-pandemic context. Through literature review, market data analysis, and case studies, it comprehensively examines the market's performance across different phases from a marketing perspective. The findings indicate that amid the global pandemic and the market's pronounced fractal and long-tail trends, the phased synergy within the healthy, high-quality real estate sector warrants particular attention. The study concludes by employing simulation models to assess the effectiveness of this market synergy, enabling precise project segmentation and providing a robust explanation for the correlation between the broader real estate sector and the healthcare industry.

Keywords

Post-Pandemic Context; Real Estate Market Phased Development; Linkage; Health

References

[1] Hoyt, H. A Century-long History of Real Estate Cycles: Urban Development and Land Values in Chicago, 1830–1933. Economic Science Press, 2014: 5. [2] Feng Wang. Theory and Practice of Real Estate Early Warning. China Architecture & Building Press. 2011:54-56. [3] Wenming, Zhai. Mastering all social sciences in 30 days. Huawen Publishing House.2008:343. [4] Matthew Grandachi. On the brink a look at China's real-estate market. Matthew randage 2022(2):68. [5] Tu Zhuxi. Transformation and Reshaping of Real Estate: Exploring the New Development Model of China’s Real Estate. CITIC Press Group, 2022: 227-229. [6] Yan Hailong, Zhang Yanhui, et al. Innovation Frontiers of the Big Health Industry. Peking University Press, 2023: 6, 112. [7] Pan Shujian, Chen Lin. Real Estate Marketing. China Architecture & Building Press, 2003: 1. [8] Kirzner, I. M. Translated by Feng Xingyuan, et al. The Meaning of the Market Process. China Social Sciences Press, 2012: 48-55. [9] Shang Chunming, Wang Yaowu, Liu Hongyu. Research on Information Standard System of China’s Housing and Real Estate Industry. Journal of Harbin Institute of Technology, 2004(3): 49. [10]Becher, V., & Rudel, T. K. Can Real Estate Developers Be “Green”? Sprawl, Environmental Rhetoric, and Land Use Planning in New Jersey Communities. Society & Natural Resources, 2010(2): 59. [11]Peng Jialiang, Hu Jinxing. Real Estate Marketing (3rd Edition). Higher Education Press, 2019: 65-70. [12]Liu Guiwen. National Excellent Real Estate Cases. China Architecture & Building Press, 2018: 69. [13]Liu Guiwen. National Excellent Real Estate Cases II. China Architecture & Building Press, 2020: 161. [14]Edited by Time Weekly. Great Transition: Revelation of China’s Real Estate (2008-2018). Guangdong People’s Publishing House, 2018: 127.