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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 3 No. 4 (JBM 2026)
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Vol. 3 No. 4 (JBM 2026)
Does Low-Altitude Economy Development Drive Productivity Growth in Peripheral Counties: A Quasi-Natural Experiment from Wencheng County
Li Zhang1,2
DOI: https://doi.org/10.62517/jbm.202609401
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A Study on the Path of Creating Emotional Premium through Healing-Oriented Design-Based on the Influence Mechanism of Jellycat Plush Toy Design Innovation on Consumers’ Willingness to Pay
Zhuoyao Luo
DOI: https://doi.org/10.62517/jbm.202609402
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Research on Market Demand Stratification and Precision Marketing Strategies for AI Home Robots in the Context of Upgraded Silver Economy
Ruizhe Ma
DOI: https://doi.org/10.62517/jbm.202609403
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Research on the Decline of Brand Loyalty and Relationship Management Maintenance Strategies after the Release of First Economic New Products
Juntong Mu
DOI: https://doi.org/10.62517/jbm.202609404
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