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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 3 No. 5 (JBM 2026)
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Vol. 3 No. 5 (JBM 2026)
Perceived AI Virtual Streamer Expertise and Consumer Purchase Intention: The Mediating Role of Swift Trust and the Moderating Role of Platform Reputation
Jie Yang1,*, Mu He2,
DOI: https://doi.org/10.62517/jbm.202609501
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Post-Pandemic: A Study of the Correlation between the Concepts of the Big Health and the Big Real Estate
Junqi Liu1,*, Lu Sun2, Hong Liu3, Yucong Hu4, Lin Zhou1
DOI: https://doi.org/10.62517/jbm.202609502
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Research on Corporate Financing Decisions and Capital Structure Choices from the Perspective of Information Asymmetry
Hailing Xie*, Tiantian Zhang
DOI: https://doi.org/10.62517/jbm.202609503
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Intelligent Last-Mile Delivery Route Optimization in Smart Logistics: Application Value and Development Pathways
Ying Wang, Guohua Cheng*
DOI: https://doi.org/10.62517/jbm.202609504
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Digital Upgrading, Factor Misallocation, and Sustained Eco-Innovation in Enterprises
Li Chen1,*, Daoke Liu1, Tu Can1, Guangmin Gao1, Chenxuan Wang2, Jiansheng Zhou1
DOI: https://doi.org/10.62517/jbm.202609505
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Employment Gap, Wage Gap and Human Capital Migration
Shangao Li, Qiuju Chen*, Yi Song
DOI: https://doi.org/10.62517/jbm.202609506
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Research on Logistics Distribution Route Optimization Based on Artificial Intelligence Technology
Qirou Lu, Guohua Cheng*
DOI: https://doi.org/10.62517/jbm.202609507
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Research on the Impact of Digital Inclusive Finance on Financing Constraints for Small and Medium sized Enterprises
Meifang Jiang
DOI: https://doi.org/10.62517/jbm.202609508
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