Strategies for Enhancing Sustainable Development in Sports Tourism Destinations through Digital Platforms

DOI: https://doi.org/10.62517/jel.202414508

Author(s)

Ying Zhu

Affiliation(s)

School of Physical Education and Health, Guangxi Normal University, Guilin, Guangxi, China

Abstract

This study explores how digital platforms can enhance the sustainable development of sports tourism destinations by focusing on improving visitor experiences, optimizing resource allocation, and promoting community engagement. In the rapidly evolving digital economy, the sports tourism sector faces challenges in achieving ecological, economic, and social sustainability through digital means. This paper begins with a literature review of current applications of digital platforms in sports tourism and sustainable development strategies. Using surveys and expert interviews, diverse perspectives from tourism practitioners, technology providers, and tourists were gathered to verify the effectiveness of digital tools in environmental management, marketing, and visitor interaction. Additionally, big data analysis was employed to explore the potential of digital platforms in predicting visitor demand and optimizing service processes. The findings indicate that digital platforms significantly enhance the sustainable development of sports tourism destinations by offering personalized services, real-time environmental monitoring, and data-driven decision support. This is evidenced by increased visitor satisfaction, reduced resource consumption, and enhanced destination branding.

Keywords

Digital Platforms; Sports Tourism; Sustainability; Resource Optimization; Visitor Experience

References

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