A Study on the Game and Collaboration of the "Dual Mentor System" for Cross-Border E-Commerce Talent Cultivation via Industry-Education Integration and School-Enterprise Cooperation

DOI: https://doi.org/10.62517/jhet.202615422

Author(s)

Changwei Yang*

Affiliation(s)

Zhejiang Dongfang Polytechnic, Wenzhou, Zhejiang, China *Corresponding Author

Abstract

As new quality productive forces drive the digital economy to continuously develop, the demand for cross-border e-commerce talents has also been rising. In the process of achieving learning tasks through school-enterprise co-construction and industry-education integration, there are profound gaps between the university education system and the enterprise market operation system due to different identities of enterprise mentors and university teachers, where the university side cares about talent quality, and the enterprise side cares about the efficiency of production. The dual mentors also encounter contradictions and inconsistencies, including unequal rights and responsibilities, differential evaluation and divergent incentives. This paper explores the games in the dual mentor system from the perspective of the five parties and their interests, analyzes the games in terms of resource input, role positioning, evaluation standards, and value orientation, and proposes a collaborative governance model based on contractual linkage, incentive compatibility and evaluation coordination for the organic linkage of the education chain and the industrial chain.

Keywords

School-Enterprise Co-Construction; Industry-Education Integration; Dual Mentor System; Game Analysis; Cooperation Mechanism; Multiple Stakeholders

References

[1] Zhang Shibin, Yu Xianhui, Du Jinling. Collaborative Development Mechanism of Deep Integration of Industry and Education from the Perspective of Stakeholders. Research in Higher Engineering Education, 2026(1): 89-98. [2] Ma Shaohui, Zhu Xia, Zhang Youqiang. Exploration of the Joint Training Model for Professional Master's Degree Students by Universities and Enterprises Based on the Community of Interests. Forestry Education in China, 2026, 44(3): 24-28. [3] Cao Qinghua, Ma Shuren, Zhou Zhou, et al. Promotion Strategies and Practical Exploration of University-Enterprise Mentor Team Construction for Excellent Engineers in the New Era: A Case Study of the National Academy of Excellent Engineers at Beihang University. University and Discipline, 2024, 5(4): 57-67. [4] Han Xia, Xu Mingwei. Key Influencing Factors and Effects of University-Enterprise Collaborative Training for Excellent Engineers: An Analysis Based on Machine Learning. Journal of Northeastern University (Social Science Edition), 1-13 [2026-06-13]. [5] Zong Rong. Practical Research on the Collaborative Education Model of Deep Integration of Industry and Education Based on the OBE Concept. Neijiang Science & Technology, 2026, 47(1): 91-93. [6] Zhou Huizhi. Research on the Path to Enhance the Industry-Education Integration Ability of Teachers in Higher Vocational Colleges under the Background of the "Double High Plan". Public Relations World, 2026(7): 91-93. [7] Zheng Qinghua. Creating a New Ecosystem for the Cultivation of Excellent Engineering Talents through Industry-Education Integration and Science-Education Convergence. China Higher Education, 2023(21): 22-25. [8] Wu Yinghui, Gao Jingxue. Research on the Talent Training Model for Digital Economy in Universities Driven by Dual Orientation. Heilongjiang Education (Higher Education Research and Evaluation), 1-5 [2026-06-13]. [9] Wang Chao, Zhang Xiaoying. From Duty Heterogeneity to Duty Homogeneity: An Analysis of the Reform Path of School-enterprise Dual Tutorial System. Educational Prospects, 2025(4): 58-67. [10] Ren Yu, Yin Ling, Wu Lijuan. Practical Exploration of the Dual Mentor System in Undergraduate Thesis Supervision. Heilongjiang Education (Higher Education Research and Evaluation), 2026(5): 18-20.