Information Dissemination Models and Public Cognition Interaction Mechanisms in the New Media Environment

DOI: https://doi.org/10.62517/jnme.202510407

Author(s)

Feng Gao

Affiliation(s)

Guangzhou Youhaoxi Network Science and Technology Co., Ltd. Guangzhou, Guangdong, China

Abstract

With the development of the new media environment, the interaction between information dissemination and public cognition has become increasingly complex. The rise of digital platforms and social media has provided unprecedented speed and reach for information spread, but it also presents challenges such as information overload, misinformation, cognitive biases, and echo chambers. This paper explores the theoretical foundations of information dissemination in the new media environment and its impact on public cognition, analyzing information dissemination models such as the virality model, the algorithmic model, the network propagation model, and hybrid models. Additionally, the paper discusses ethical issues in the dissemination process, such as algorithmic bias and emotional manipulation on social media. By examining these issues, the paper aims to provide guidance for future research directions and explore ways to construct a more transparent and accountable information dissemination system in the digital age, enhancing public media literacy and reducing the impact of misinformation.

Keywords

Information Dissemination; Public Cognition; New Media; Algorithmic Bias

References

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