Vol. 1 No. 5 (JBM 2024)_Journal of Business and Marketing (ISSN: 3005-5717)-STEMM Institute Press

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Vol. 1 No. 5 (JBM 2024)

The Impact of Environmental Responsibility of Small and Medium-Sized Enterprises on Their Performance: The Regulatory Role of Action Ability

Jiatong Han, Shengyu Tian

DOI: https://doi.org/10.62517/jbm.202409501

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Optimization of Health Food Advertising Model Based on Linear Programming Model

Li Wang, Lei Yan*, Ran Wei, Chengdi Tan

DOI: https://doi.org/10.62517/jbm.202409502

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Exploring the Application of Factor Analysis in Portfolio Optimization

Qingyang Li*, Yilin Wang, Zijin Huang, Qihong Xie

DOI: https://doi.org/10.62517/jbm.202409503

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Capital Adequacy Ratio and Systemic Risk: an Econometric Analysis of the Financial Risk Management of Chinese Commercial Banks

Wang Bo

DOI: https://doi.org/10.62517/jbm.202409504

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Research on the Optimization Effect of Foreign Trade Structure in Promoting Industrial Structure under the Background of Low-Altitude Economy

Wu Jun1,2, Wu Shuang1, Chen Shaoying1

DOI: https://doi.org/10.62517/jbm.202409505

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Discussion on Customer Loyalty and Psychological Strategy Mechanism in New Media Advertising Era

Mohan Zhou

DOI: https://doi.org/10.62517/jbm.202409506

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Optimization Analysis of New Media Marketing Strategy in the Mobile Internet Era

Ting Pan*

DOI: https://doi.org/10.62517/jbm.202409507

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An Examination of the Effects of Corporate Social Responsibility on Corporate Financial Performance

Xuelong Li*

DOI: https://doi.org/10.62517/jbm.202409508

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Digital Transformation in Business Groups and the Efficiency of Internal Capital Markets

Fangwen Wang*, Hanzhou Wang

DOI: https://doi.org/10.62517/jbm.202409509

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Construction and Performance Evaluation of Financial Enterprises in the Era of Digital Intelligence

Cao Chang

DOI: https://doi.org/10.62517/jbm.202409510

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Underwrite or Not: in a World of Natural Disasters

Xihan Sun

DOI: https://doi.org/10.62517/jbm.202409511

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Actuarial Evaluation and Investment Strategy Selection in the Application of Insurance Funds

Shiyi Li

DOI: https://doi.org/10.62517/jbm.202409512

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Study on the Influence of Take-away on the Evaluation of Catering Enterprises

Shuyi Li, Yan Fu*

DOI: https://doi.org/10.62517/jbm.202409513

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Research on the Digital Transformation Development of State-Owned Enterprises from the Perspective of High-Quality Development

Ruixing Zhu

DOI: https://doi.org/10.62517/jbm.202409514

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Marketing Case Study: Beast

Zhangchi Huang

DOI: https://doi.org/10.62517/jbm.202409515

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Research on the Design of Community Personal Durable Goods Rental Platform Based on P2P Model

Lele Wang, Fuhong Guo*, Yinping Chen, Qizhe Huo, Ni Zhang, Zixiao Wang

DOI: https://doi.org/10.62517/jbm.202409516

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Optimizing User Growth in China’s Exhibition Industry Using Comprehensive Growth Models

Yizhen Wang*

DOI: https://doi.org/10.62517/jbm.202409517

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Research on Supplier Selection of Elevator Manufacturing Enterprises

Wei Wang*

DOI: https://doi.org/10.62517/jbm.202409518

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Corporate Venture Capital and R&D Investment: An Empirical Analysis Based on the Organizational Learning

Yin Yang*

DOI: https://doi.org/10.62517/jbm.202409519

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