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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 1 No. 5 (JBM 2024)
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Vol. 1 No. 5 (JBM 2024)
The Impact of Environmental Responsibility of Small and Medium-Sized Enterprises on Their Performance: The Regulatory Role of Action Ability
Jiatong Han, Shengyu Tian
DOI: https://doi.org/10.62517/jbm.202409501
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Optimization of Health Food Advertising Model Based on Linear Programming Model
Li Wang, Lei Yan*, Ran Wei, Chengdi Tan
DOI: https://doi.org/10.62517/jbm.202409502
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Exploring the Application of Factor Analysis in Portfolio Optimization
Qingyang Li*, Yilin Wang, Zijin Huang, Qihong Xie
DOI: https://doi.org/10.62517/jbm.202409503
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Capital Adequacy Ratio and Systemic Risk: an Econometric Analysis of the Financial Risk Management of Chinese Commercial Banks
Wang Bo
DOI: https://doi.org/10.62517/jbm.202409504
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Research on the Optimization Effect of Foreign Trade Structure in Promoting Industrial Structure under the Background of Low-Altitude Economy
Wu Jun1,2, Wu Shuang1, Chen Shaoying1
DOI: https://doi.org/10.62517/jbm.202409505
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Discussion on Customer Loyalty and Psychological Strategy Mechanism in New Media Advertising Era
Mohan Zhou
DOI: https://doi.org/10.62517/jbm.202409506
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Optimization Analysis of New Media Marketing Strategy in the Mobile Internet Era
Ting Pan*
DOI: https://doi.org/10.62517/jbm.202409507
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