Vol. 2 No. 1 (JBM 2025)_Journal of Business and Marketing (ISSN: 3005-5717)-STEMM Institute Press

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Vol. 2 No. 1 (JBM 2025)

Research on Pricing Decisions in Closed-Loop Supply Chains under O2O Recycling Model

Kai Wang1, Duanduan Sun1, Dongqing Yuan2,*

DOI: https://doi.org/10.62517/jbm.202509101

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Analysis of Influencing Factors of Human Resource Salary Based on Anova Analysis

Faye Wang*

DOI: https://doi.org/10.62517/jbm.202509102

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Analysis of the Current Status and Development Trend of the Blueberry Industry in Jilin Province

Xi Xu, Lihui Zhang, Duo Liu*

DOI: https://doi.org/10.62517/jbm.202509103

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International Wind Power Sales and Development: A Convergence of Business and Technology

Chen Liang

DOI: https://doi.org/10.62517/jbm.202509104

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Research on the Merits and Demerits of Guangzhou’s Electronic Product Export Trade under the Background of Cross-Border E-Commerce

Zhang Jie

DOI: https://doi.org/10.62517/jbm.202509105

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Research on the Implementation Method and Path of Lean Digitization in Enterprises

Yuhang Cheng1,*, Lihong Xu1, Huaijing Chen1, Ran Zhang2

DOI: https://doi.org/10.62517/jbm.202509106

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"A Small Leak Will Sink A Great Ship": *ST Poten's "Butterfly Effect" of Mandatory Delisting Due to Financial Fraud

Danran Zhou, Xiaohui Xing, YuYuan Fu

DOI: https://doi.org/10.62517/jbm.202509107

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The Impact of ESG Performance on the Green Premium: Evidence from the Chinese Bond Market

Yun Fan1, Yajie Wang2,*

DOI: https://doi.org/10.62517/jbm.202509108

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Research on Competition and Cooperation in the Artificial Intelligence Industry between China and the United States under the New Situation

Chen Chen

DOI: https://doi.org/10.62517/jbm.202509109

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An Empirical Study on the Drivers of Financial Market Entity Behavior in Guangxi: A MOA Theory Perspective

Ludan Yu, Yang Li, Hao Zhang, Yakun Wang*, Yanjuan Xiong

DOI: https://doi.org/10.62517/jbm.202509110

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Design Strategies for International Web Novel Platforms: A Case Study of Fizzo's Market Adaptation

XiaoBin Fang1,*, YuXing Liu2

DOI: https://doi.org/10.62517/jbm.202509111

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Implications of Green Supply Chain Management in Retail Enterprises under Low-Carbon Transformation Path

Yinghui Zhang, Hui Li*, Chongyang Yin

DOI: https://doi.org/10.62517/jbm.202509112

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Sales Employment in the Digitalization Era: Empirical Evidence from Listed Companies

Danwei Li*

DOI: https://doi.org/10.62517/jbm.202509113

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Technology Empowerment and Responsible Governance: Optimization Path and Empirical Research on the Tripartite Game of Takeaway Platforms

Yixin Yan, Daomin Li, Ziyu Liu, Na Chen, Beibei Xu, Mei Wang*

DOI: https://doi.org/10.62517/jbm.202509114

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Research on the Impact of Digital Infrastructure Construction on Urban New Quality Productive Forces

Linfei Liu, Weiyong Zou

DOI: https://doi.org/10.62517/jbm.202509115

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Research on User Experience Elements and Design Strategies for Smart Home Products Based on the Concept of Healthy Living

Yueyang Zhao

DOI: https://doi.org/10.62517/jbm.202509116

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