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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 2 No. 3 (JBM 2025)
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Vol. 2 No. 3 (JBM 2025)
Research on the Development Strategy of Everbright Bank’s Digital Transformation in the Context of Financial Technology
Huimin Wang, Ziling Luo*
DOI: https://doi.org/10.62517/jbm.202509301
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Analysis of the Correlation between ESG Performance and Corporate Financial Performance
Xiaoqing Yang, Yiting Wang
DOI: https://doi.org/10.62517/jbm.202509302
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Research on the Export Status and Countermeasures of Minglu Textile and Garment Co., Ltd. under the Framework of the Belt and Road Initiative
Tingting Cui, Shuer Huang*
DOI: https://doi.org/10.62517/jbm.202509303
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Research on the Impact of Inclusive Finance on SME Financing: Taking Shenzhen as an Example
Qinying Li, Hongmin Lu*
DOI: https://doi.org/10.62517/jbm.202509304
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A Study on the Effect of Quality of Accounting Information on Entity Over-Financialization
Jijiang Li*
DOI: https://doi.org/10.62517/jbm.202509305
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Blue Carbon for Green Growth: Economic Benefits of Coastal Ecosystems in Island States
Yun Qian*
DOI: https://doi.org/10.62517/jbm.202509306
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Research on the Churn of Daily Necessities Users on E-commerce Platform based on Binary Logistic Regression
Jiazhen Tian1, Weipeng Zhang2,*
DOI: https://doi.org/10.62517/jbm.202509307
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Pathways for the Internationalization of the Renminbi in the Context of Digital Transformation
Meng Zhao*
DOI: https://doi.org/10.62517/jbm.202509308
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Study on the Impact of Carbon Trading Market on Energy Efficiency
Zhipeng Yan*, Ganggang Yang, Longshan Wu
DOI: https://doi.org/10.62517/jbm.202509309
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Analysis of Brand Consumption Behavior in the New Media Environment-Content Analysis based on Online Purchase Records
Ting Pan1,2,*
DOI: https://doi.org/10.62517/jbm.202509310
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On the Practice and Innovation of Tax Planning for Real Estate Enterprises: A Case Study of Land Appreciation Tax
Jingjing Shan
DOI: https://doi.org/10.62517/jbm.202509311
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Research on Operation Strategy of Ceramics Research Service Based on Experience Management
Cunrui Duan
DOI: https://doi.org/10.62517/jbm.202509312
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Research on the Multi-Layer Value Translation Paths of Green Ingredient Technology Brands - Based on the Analysis of Localized Communication of Functional Finishing Technology in the Textile Industry
Jie Shen
DOI: https://doi.org/10.62517/jbm.202509313
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