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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 3 No. 1 (JBM 2026)
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Vol. 3 No. 1 (JBM 2026)
A Study on the Problems of Agricultural Live Streaming Platforms in the Process of Rural Revitalization
Yilun Gai
DOI: https://doi.org/10.62517/jbm.202609101
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Mechanisms Linking Technology Cycles to the Entrepreneurial Performance of University Technology Commercialization
Chongren Bi1, Yun Zhao2,*
DOI: https://doi.org/10.62517/jbm.202609102
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Research on Marketing Strategies Based on Smart Home: Taking Xiaomi as an Example
Wenhui Zhou
DOI: https://doi.org/10.62517/jbm.202609103
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The Role of Short-form Video Platforms in Shaping Public Opinion: A Comparative Analysis of Content Moderation and User Engagement in Hong Kong and Mainland China
Kaiwen Hu*
DOI: https://doi.org/10.62517/jbm.202609104
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Intelligent Human Resource Management Platforms: Development Trends and Countermeasures
Shen Xia
DOI: https://doi.org/10.62517/jbm.202609105
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Realization Pathways for Collaborative Innovation in the Tourism Market of the Northeast Region's Culture, Sports, and Tourism Industry Chain
Xinyi Xu, Xianyong Chen*
DOI: https://doi.org/10.62517/jbm.202609106
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Digital Economy’s Influence on Urban Carbon Emissions: How It Works and Its Specific Ways
Yuanyuan Wang
DOI: https://doi.org/10.62517/jbm.202609107
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Research on the Evolutionary Characteristics and Influencing Factors of Total Factor Productivity in Wenzhou (2014–2023): A Dual Validation Based on the DEA–Malmquist Index and the Solow Residual Method
Chuting Lin, Weilun Huang*
DOI: https://doi.org/10.62517/jbm.202609108
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Analysis of the Motivations and Characteristics of Young People Obtaining Emotional Value through Consumption Behavior in the Context of the Rise of the "Healing Economy"
Jingheng Zhan
DOI: https://doi.org/10.62517/jbm.202609109
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Digital Transformation of Security Industry: Connotation, Realistic Dilemma, and Promotion Path-Taking Hikvision as an Example
Yuting Liu
DOI: https://doi.org/10.62517/jbm.202609110
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Optimization Strategy and Path of Enterprise Business Management in the Context of Digital Economy
Bo Wu
DOI: https://doi.org/10.62517/jbm.202609111
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"Cryptographic Assets" Value Closed Loop and Dynamic Equilibrium of Cross-Border Capital Flows
Yanning Li, Weilun Huang*
DOI: https://doi.org/10.62517/jbm.202609112
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