Vol. 2 No. 6 (JBM 2025)_Journal of Business and Marketing (ISSN: 3005-5717)-STEMM Institute Press

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Vol. 2 No. 6 (JBM 2025)

Research on the Impact of Analyst Tracking Reports on the Quality of Internal Control of Enterprises

Meijiazi Yang, Jing Cui*, Zhihong Luo

DOI: https://doi.org/10.62517/jbm.202509601

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Analysis of Factors Influencing Private Car Ownership in China: Integrating Psychological Perspectives

Zeyu Zhou

DOI: https://doi.org/10.62517/jbm.202509602

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Research on Green Packaging Design for Agricultural and Sideline Products with Fujian Regional Characteristics

Yiwen Guo, Minhan Xie*, Yang Zhen

DOI: https://doi.org/10.62517/jbm.202509603

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Research on the Formation Mechanism of Geographical Indication Agricultural Product Brand Value from the Perspective of Nostalgia

Yongqiang Chen1, Zhongqi Zhong1, Yi Hu1, Xiaomin Pan2,*

DOI: https://doi.org/10.62517/jbm.202509604

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Research on Supply Chain Finance of "Specialized and New Enterprises"

Boqiao Cheng

DOI: https://doi.org/10.62517/jbm.202509605

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The Impact of Digital Transformation on Supply Chain Resilience in Manufacturing: An Empirical Analysis of A-Share Listed Manufacturing Enterprises in China

Zhipeng Cui

DOI: https://doi.org/10.62517/jbm.202509606

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The Overseas Expansion of China's Medical Device Industry - Taking Mindray Medical as an Example

Feiran Deng

DOI: https://doi.org/10.62517/jbm.202509607

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The Mechanism of Nostalgic Sentiment in Brand Identity Formation: An Empirical Study Based on 500 Questionnaires from Generation Z

Mingze Sun

DOI: https://doi.org/10.62517/jbm.202509608

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The Impact Mechanism of Sports Scandals on Consumer Brand Attitudes: A Study Based on the Affective Arousal Theory

Siqi Tan

DOI: https://doi.org/10.62517/jbm.202509609

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ESG Management Accounting for Corporate Low-Carbon Transformation: A Comparative Case Study Between High-Pollution and Green Industries

Cheng Wang

DOI: https://doi.org/10.62517/jbm.202509610

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From Data Insight to Strategic Execution: A Systematic Framework for Business Analytics Application

Ying Xu

DOI: https://doi.org/10.62517/jbm.202509611

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Comparative Analysis and Insights on the Advantages and Disadvantages of Mexico and Vietnam's Ability to Undertake Industrial Transfer Based on Entropy Method

Jiwei Wang

DOI: https://doi.org/10.62517/jbm.202509612

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Financial and Strategic Analysis of Johnson & Johnson: Evaluating Growth, Valuation, and Strategic Resilience

Yuxuan Wang

DOI: https://doi.org/10.62517/jbm.202509613

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Resilient Supply Chain Management in the Fan Economy: A Risk-Oriented Perspective on K-pop Merchandise

Siyan Zhao

DOI: https://doi.org/10.62517/jbm.202509614

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The Impact of E-Commerce on Physical Retail: An Empirical Study of Beijing, Wuhan, and Hangzhou

Tianqi Zheng

DOI: https://doi.org/10.62517/jbm.202509615

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The Impact of the Digital Economy on Labor-Market Structure: Evidence and Governance from the Platform Economy

Tangyong Zhou

DOI: https://doi.org/10.62517/jbm.202509616

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Research on the Adaptive Matching of Enterprises and Operation Models in Different Development Periods

Zijie Mo*

DOI: https://doi.org/10.62517/jbm.202509617

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An Empirical Study on the Relationship between Self-Labeling,Self-Efficacy and Career Transition of Female Accountants in Chongqing

Jingyu Huang*

DOI: https://doi.org/10.62517/jbm.202509618

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Research on Consumer Fraud in Live E-Commerce

Mei Shi

DOI: https://doi.org/10.62517/jbm.202509619

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The Impact of Anti-Involution Strategies on Corporate Performance: An Empirical Analysis Based on Listed Manufacturing Firms in China

Xihan Wang

DOI: https://doi.org/10.62517/jbm.202509620

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Digital Transformation in Medical Device Marketing: Opportunities and Challenges

Jianying Liu

DOI: https://doi.org/10.62517/jbm.202509621

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