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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 1 No. 4 (JBM 2024)
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Vol. 1 No. 4 (JBM 2024)
Exploring the Mechanisms of Value Chain Management's Impact on Bear Electric's Profit Model
Annie Wu, Wei Zhan*
DOI: https://doi.org/10.62517/jbm.202409401
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Study on the Path of Enhancing the Toughness of Heilongjiang Manufacturing Industry Chain Driven by Digital Economy
Huiyan Zhang*, Shuang Zhang, Jia Liu, Yuhan Wu
DOI: https://doi.org/10.62517/jbm.202409402
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W Company's Supply Chain Network Restructuring and Inventory Control Optimization Research
Weixuan Hu, Pianpian Cheng
DOI: https://doi.org/10.62517/jbm.202409403
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The Effect of Appearance Novelty on Product Purchase Intention
Xinjia Tian*
DOI: https://doi.org/10.62517/jbm.202409404
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Equity Incentives, Agency Costs and Firm Performance-Based on Data from Listed A-Share Manufacturing Companies
Wenke Kong*, Liezhi Shen
DOI: https://doi.org/10.62517/jbm.202409405
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Research on Industrial Support of Green Finance Development for Automobile Industry
Ning Zhang1, Ting Chen2,*
DOI: https://doi.org/10.62517/jbm.202409406
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Digital Empowerment of Bank Morning Meetings
Yueran Zhang
DOI: https://doi.org/10.62517/jbm.202409407
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Influential Mechanism of Traditional Culture on Customer Loyalty of Regional Brand Products in China
Qing Sun, Liming Chen*
DOI: https://doi.org/10.62517/jbm.202409408
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Research on Environmental Cost Management of JN Electric Power Group based on Double Carbon Target
Yiqing Xu, Haiyan Zhao*
DOI: https://doi.org/10.62517/jbm.202409409
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A Study of the Impact of the Aesthetic Experience of Travel Photography on the Attractiveness of Female Travelers: Take Xishuangbanna Starlight Night Market as an Example
Qi Yang*, Haili Zhang
DOI: https://doi.org/10.62517/jbm.202409410
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Research on the Application of Big Data in Marketing Management
Yang Qingqing
DOI: https://doi.org/10.62517/jbm.202409411
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Research on the Development and Economic Value of EU Household Energy Storage Systems
Man ChunYat
DOI: https://doi.org/10.62517/jbm.202409412
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Research on Digital Marketing Strategies Based on Live Streaming E-commerce: A Case Study of the Lily Industry in Northern Fujian, China
Genping Yu1,2, Lu Lin1, Xin Yu1, Zhongyan Lin1,*
DOI: https://doi.org/10.62517/jbm.202409413
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The study of the Influence of China's Green Credit Policy on Enterprise Environmental Performance
Mengsen Dong1, Weilun Lin2,*
DOI: https://doi.org/10.62517/jbm.202409414
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Research on the Application of Artificial Intelligence and Big Data in Risk Management of High-Tech Enterprises
ZhiYu Li
DOI: https://doi.org/10.62517/jbm.202409415
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The Application of Artificial Intelligence in Enterprise Financial Risk Warning under the Background of Big Data
YingShan Ma
DOI: https://doi.org/10.62517/jbm.202409416
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Research on Countermeasures for the Sustainability Risks of China's Pension Funds
Xiao Zheng
DOI: https://doi.org/10.62517/jbm.202409417
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