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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 2 No. 5 (JBM 2025)
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Vol. 2 No. 5 (JBM 2025)
An Analysis of the Driving Mechanisms of Digital Service Ecosystems on the Transformation of Traditional Industries
Feng Shi*
DOI: https://doi.org/10.62517/jbm.202509501
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Research on Enterprise Brand Construction in the Digital Economy from the Perspective of Platform Ecosystem and User Experience
Chong Nie*
DOI: https://doi.org/10.62517/jbm.202509502
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The Fusion and Innovation of Social Goals and Business Models in Hybrid Organizations
Wang Zhehao
DOI: https://doi.org/10.62517/jbm.202509503
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Research on the Virtual Item Consumption Willingness of MMORPG Players Based on the Theory of Basic Psychological Needs
Yueqi Wang*
DOI: https://doi.org/10.62517/jbm.202509504
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Analysis and Countermeasures of Financial Investment Risks in Enterprise Financial Management
Jin Xue
DOI: https://doi.org/10.62517/jbm.202509505
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The "Decentralization" Trend of China's Manufacturing Supply Chain: The Catalytic Effect of Disasters and Pattern Changes
Yu Wang
DOI: https://doi.org/10.62517/jbm.202509506
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Take Volkswagen as an Example to Critically Analyze the Feasibility and Market Response of the Future Sustainable Development Strategy in the Automotive Industry
Ziteng Jia
DOI: https://doi.org/10.62517/jbm.202509507
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