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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 1 No. 1 (JBM 2024)
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Vol. 1 No. 1 (JBM 2024)
Creative Marketing Plan of Yuanqi Forest Beverage in Chongqing China
Miao Zhou*, Xiuqin Li
DOI: https://doi.org/10.62517/jbm.202409101
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Analysis of the Existing Problems and Countermeasures of Chinese Enterprises Participating in Overseas Variable Energy Investment
Shunli Jing1,*, Xinfeng Wang2, Yufei Yang1
DOI: https://doi.org/10.62517/jbm.202409102
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Analysis on the Development of Chinese Intelligent Manufacturing System Integrators
Tingyu Ji*, Xin Zhang, Guotao Jiao, Yanli Chen, Wenya Cui, Shiqi Jia
DOI: https://doi.org/10.62517/jbm.202409103
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Exploring New Factors Influencing China's Foreign Trade in the Post Epidemic Era
Limei He*
DOI: https://doi.org/10.62517/jbm.202409104
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Executives' Overseas Background and Enterprise Innovation
Yi Xin*
DOI: https://doi.org/10.62517/jbm.202409105
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Influence of Consumer Behavior on Furniture Design Preference
Yan Wang, Hao Cheng*
DOI: https://doi.org/10.62517/jbm.202409106
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Targeted Paths and Policy Supply for the High-Quality Development of the Digital Content Industry in Hangzhou City
Ying Chen1, Dandan Zhao2,*
DOI: https://doi.org/10.62517/jbm.202409107
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A Study on the Effect of Deleveraging on the Efficiency of Company Fund Utilization: Taking Poly Real Estate Company as an Example
Qiufei Wang, Wenyu Zheng*
DOI: https://doi.org/10.62517/jbm.202409108
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The Influence Mechanism of Data Commodity Pricing and New Quality Productivity on Innovation
Yan Zhao*
DOI: https://doi.org/10.62517/jbm.202409109
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Analysis of the Impact of Internet Corporate Social Responsibility and Corporate Competitiveness
Shengyu Tian*, Wei Gao, Jiatong Han
DOI: https://doi.org/10.62517/jbm.202409110
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Research on How Firms Create Market Value with Customers and Partners
Lina Diao
DOI: https://doi.org/10.62517/jbm.202409111
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Research on Strategies for Short Video Users to Break the Information Cocoons under the Interference of Barnum Effect
Ruolin Xu
DOI: https://doi.org/10.62517/jbm.202409112
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