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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 1 No. 2 (JBM 2024)
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Vol. 1 No. 2 (JBM 2024)
The Impact of Equity Incentives on Stock Repurchases
Lu Zhang
DOI: https://doi.org/10.62517/jbm.202409201
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Research on Cooperative Development of Rural Bus+ Agricultural Express+ Postal Companies under Common Prosperity
Jie Chang, Yuze Shen, Xiaoyu Chen
DOI: https://doi.org/10.62517/jbm.202409202
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Yunnan Baiyao Earnings Quality Analysis
Jing Li, Shuo Liu*
DOI: https://doi.org/10.62517/jbm.202409203
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Analysis of Factors Influencing Sponsorship of Exhibition Projects by Sponsors
Guoqing Liu1, You Chen2,*
DOI: https://doi.org/10.62517/jbm.202409204
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Research on Operation and Maintenance Fund Standard of Training Base - Taking Hebei Province as an Example
Li Dan
DOI: https://doi.org/10.62517/jbm.202409205
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Developing the Influencer Marketing Process based on the Data-Driven Service Design
Yu Cheng*
DOI: https://doi.org/10.62517/jbm.202409206
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Research on the Overseas Market Development of Cultural and Creative Thermos under the Background of Cross-border E-commerce
Jinrui Cheng
DOI: https://doi.org/10.62517/jbm.202409207
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Capital Eco-Environment Protection Group Innovative Financing Research
Chen Xu
DOI: https://doi.org/10.62517/jbm.202409208
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A Reflection on Procurement Process Management and Methods for Cost Control
Jingwen Gao
DOI: https://doi.org/10.62517/jbm.202409209
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A Cognitive Study on Slogans in Public Service Advertisements from the Perspective of Conceptual Blending Theory
Ran Wang, Xiuwen Li*
DOI: https://doi.org/10.62517/jbm.202409210
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Research on the Impact of Gamification Marketing on the Expansion of the Pearl Industry Chain in Zhanjiang
Weiyong Zou1,*, Haixin Li2, Xiaolu Li3, Kaili Zhang2, Yongqiang Wu4, Jiasen Ma5, Hanqi Su3
DOI: https://doi.org/10.62517/jbm.202409211
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The Application of Attribute Structured Description and Fuzzy Evaluation Thought in the Construction of Non-state-owned Entrepreneur Team
Tongxin Liang
DOI: https://doi.org/10.62517/jbm.202409212
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Research on the Construction of Traditional Chinese Liquor and Tea Culture Brand in Luzhou
Li Chun
DOI: https://doi.org/10.62517/jbm.202409213
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Risk and Liability Analysis on Alipay Payment Model E-Commerce Platform
Yating Gao*, Jun Sheng, Binghong Shi
DOI: https://doi.org/10.62517/jbm.202409214
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Research on Live Marketing of East Buy Holding Limited
Liu Jiang
DOI: https://doi.org/10.62517/jbm.202409215
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The Effect of Transformational Leadership in Financial Enterprises on the Procrastination Behavior of the New Generation Employees: The Mediating Effect of Job Exuberance and the Moderating Effect of Psychological Capital
Sun Bingyao
DOI: https://doi.org/10.62517/jbm.202409216
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Innovation Path of Standardization of Service Trade Under the Background of Digitalization
Hanqi Yue, Siqi Huang
DOI: https://doi.org/10.62517/jbm.202409217
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Research on Building Tax Inspection Course Based on the Integration of Online and Offline
Rong Zou
DOI: https://doi.org/10.62517/jbm.202409218
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Optimization of Financial Management for Small and Medium-sized Enterprises Based on Artificial Intelligence
Yu Miao
DOI: https://doi.org/10.62517/jbm.202409219
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Research on The Path of Enhancing College Students' Employability Based on Innovation and Entrepreneurship Competition
JimiaoTan, Zhiyong Xiang, Yantao Zhang, Xi Hu, MengxinWang
DOI: https://doi.org/10.62517/jbm.202409220
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The Gain and Regeneration Path of Enterprise Quality Immune System Resilience from the Perspective of Scientific and Technological Innovation and GVC Embedding
Liuyang Jia*, Hui Sun, Qiang Liu, Xiaohong Yin
DOI: https://doi.org/10.62517/jbm.202409221
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Impact of Business Model Innovation on Risk Immunization in the Quality Chain
Yan Yan*, Hui Sun, Qiang Liu, Hongyan Li
DOI: https://doi.org/10.62517/jbm.202409222
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The Development of Original Animation Industry in the Internet Era- Using Xiaoyan Animation Creative Space as an Example
Hanbing Zhao1, Kun Chui2, Tingting Sun3, Shuang Zhang3, Kexin Gao4
DOI: https://doi.org/10.62517/jbm.202409223
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Research on Data-driven Marketing Strategy Optimization
Sun Jihua, Shi Lin
DOI: https://doi.org/10.62517/jbm.202409224
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Survey Report on the Management of Learning Time among Elementary School Students
Wen Yiting
DOI: https://doi.org/10.62517/jbm.202409225
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